Dive deep into the world of advertising efficacy with Study Sesh, where Sureshnie engages in enlightening conversations with AC Botha. In this vodcast episode, they dissect the intricate process of guiding consumers from obliviousness to awareness in the advertising realm. Gain invaluable insights, strategies, and expert perspectives on navigating the dynamic landscape of consumer engagement and brand advancement. Tune in to Study Sesh and stay ahead of the curve in the ever-evolving world of advertising.